Industry:
Fintech
Client:
ANZ Plus Bank
Year:
2024
Web Explore
{ home loan discovery }
Empowering customers to explore home loans before downloading the App.
Experience Architecture
Experience Architecture
Product Strategy
Product Strategy
Cross-Platform UX
Cross-Platform UX
Design Systems
Design Systems
Delivery Leadership
Delivery Leadership
overview.
overview.
{ context }
Web Explore was ANZ Plus’s first major web experience. It helped customers research borrowing power, property value, and loan options before applying. The project established the foundations of a cross-platform design system that now underpins all future ANZ Plus web applications.
Web Explore was ANZ Plus’s first major web experience. It helped customers research borrowing power, property value, and loan options before applying. The project established the foundations of a cross-platform design system that now underpins all future ANZ Plus web applications.
where we started.
where we started.
{ challenges }
Low conversion (~1.8%) — prospects couldn’t explore loan options before downloading the app.
Low conversion (~1.8%) — prospects couldn’t explore loan options before downloading the app.
No repayments calculator on web.
No repayments calculator on web.
The web design system was adapted from iOS but not refined.
The web design system was adapted from iOS but not refined.
Needed a seamless bridge from marketing pages to in-app.
Needed a seamless bridge from marketing pages to in-app.
what we discovered.
what we discovered.
{ opportunities }
Customers wanted a simple, self-guided way to explore borrowing power.
Customers wanted a simple, self-guided way to explore borrowing power.
Plain language and transparency built confidence and trust.
Plain language and transparency built confidence and trust.
A consistent design language across web and app reduced friction.
A consistent design language across web and app reduced friction.
Lightweight, responsive design improved pre-app engagement.
Lightweight, responsive design improved pre-app engagement.
my approach.
my approach.
{ process }
Discover
Analysed existing customer insights, competitor patterns, and marketing site data. Mapped friction points and value themes, then validated them through a follow-up survey to ensure breadth and accuracy.
Analysed existing customer insights, competitor patterns, and marketing site data. Mapped friction points and value themes, then validated them through a follow-up survey to ensure breadth and accuracy.
Define
Translated findings into user journeys and decision flows, prioritising clarity, confidence, and simple navigation for early home-loan exploration.
Translated findings into user journeys and decision flows, prioritising clarity, confidence, and simple navigation for early home-loan exploration.
Ideate
Sketched flow concepts and aligned design architecture with engineering. Shared concepts in cross-platform forums to maintain a unified design language.
Sketched flow concepts and aligned design architecture with engineering. Shared concepts in cross-platform forums to maintain a unified design language.
Test
Built responsive Figma prototypes and ran iterative usability sessions to validate content, layout, and accessibility across devices.
Built responsive Figma prototypes and ran iterative usability sessions to validate content, layout, and accessibility across devices.
Deliver
Partnered closely with developers to ensure fidelity, responsiveness, and scalability. Collaborated with the enablement team to evolve the new ‘Web Core’ design system.
Partnered closely with developers to ensure fidelity, responsiveness, and scalability. Collaborated with the enablement team to evolve the new ‘Web Core’ design system.
what we built.
what we built.
{ solution }
A modular, responsive web platform that lets customers explore borrowing potential, property valuations, and loan options with ease.
Simple navigation built around customer intent.
Smart property valuation and borrowing tools.
Seamless cross-device continuity with the ANZ Plus app, using React.
A modular, responsive web platform that lets customers explore borrowing potential, property valuations, and loan options with ease.
Simple navigation built around customer intent.
Smart property valuation and borrowing tools.
Seamless cross-device continuity with the ANZ Plus app, using React.
impact.
impact.
26K+ prospects and 13K+ property valuations in six months
26K+ prospects and 13K+ property valuations in six months
“It just feels consistent — like I’m still in the same place whether I’m on the website or in the app. It makes me trust it more.”
what it achieved.
what it achieved.
{ impact }
26K+
home-loan prospects generated
13K+
property valuations completed
Established ANZ Plus’s web design foundation
Established ANZ Plus’s web design foundation
what we learned.
what we learned.
what we learned.
{ reflection }
what worked.
Early collaboration between design, engineering, and product kept delivery aligned and efficient.
Early collaboration between design, engineering, and product kept delivery aligned and efficient.
The modular design system scaled smoothly, enabling quick updates and future web expansion.
The modular design system scaled smoothly, enabling quick updates and future web expansion.
Consistency between web and app increased user confidence and reduced cognitive friction.
Consistency between web and app increased user confidence and reduced cognitive friction.
what didn't.
We underestimated the effort to retrofit native components for the web, slowing early development.
We underestimated the effort to retrofit native components for the web, slowing early development.
Legal sign-off on content came late in the process, requiring post-launch refinements.
Legal sign-off on content came late in the process, requiring post-launch refinements.
The executive team’s expectations around conversion impact needed clearer definition up front.
The executive team’s expectations around conversion impact needed clearer definition up front.
what others thought.
what others thought.
what others thought.
{ testimonials }
“Jason has a rare ability to translate complex problems into clean, usable experiences while collaborating seamlessly with engineering to deliver exceptional outcomes.”
Brian Burke – Principal Engineer
“Jason played a pivotal role in delivering ANZ Plus’s first major web experience, collaborating seamlessly across mobile, web, and product teams to create a clear, scalable solution.”
Arunas Silinis – Product Owner
keywords.
keywords.
keywords.
{ experience }
Product Strategy, Experience Architecture, UX Design, Design Systems, Responsive Web, Accessibility, Prototyping, Interaction Design, Information Architecture, Human-Centered Design, Stakeholder Collaboration, Research Synthesis, Cross-Platform UX, Product Discovery, ANZ Plus
Product Strategy, Experience Architecture, UX Design, Design Systems, Responsive Web, Accessibility, Prototyping, Interaction Design, Information Architecture, Human-Centered Design, Stakeholder Collaboration, Research Synthesis, Cross-Platform UX, Product Discovery, ANZ Plus
more to explore.
Industry:
Fintech
Client:
ANZ Plus Bank
Year:
2024
Web Explore
{ home loan discovery }
Empowering customers to explore home loans before downloading the App.