INDUSTRY:
SPORTSWEAR
CLIENT:
NIKE
YEAR:
2019
EXPERIENCE:
STRATEGY & DESIGN
Nike × Rebel
{ digital enablement }
Empowering strategic retail partners to plan and commit with confidence.
Product Strategy
Experience Architecture
Enterprise UX
Stakeholder Alignment
Commercial Impact
why we did this.
{ strategic intent }
To modernise how Nike’s largest strategic retail partner in Australia planned, reviewed, and committed to seasonal product ranges—replacing slow, manual wholesale processes with a clear, digital experience.
To modernise how Nike’s largest strategic retail partner in Australia planned, reviewed, and committed to seasonal product ranges—replacing slow, manual wholesale processes with a clear, digital experience.
what this project was about.
{ snapshot }
This project focused on designing a web-based seasonal range planning and ordering application for Rebel Australia. The tool enabled buyers to view upcoming Nike collections, assess range depth, and confidently place wholesale orders—improving speed, clarity, and commercial decision-making.
This project focused on designing a web-based seasonal range planning and ordering application for Rebel Australia. The tool enabled buyers to view upcoming Nike collections, assess range depth, and confidently place wholesale orders—improving speed, clarity, and commercial decision-making.
where we started.
{ constraints }
Seasonal range planning relied heavily on spreadsheets, PDFs, and in-person showrooms.
Seasonal range planning relied heavily on spreadsheets, PDFs, and in-person showrooms.
Buyers struggled to visualise full ranges and compare options efficiently.
Buyers struggled to visualise full ranges and compare options efficiently.
Decision-making was time-pressured, increasing risk and friction during commitment.
Decision-making was time-pressured, increasing risk and friction during commitment.
No unified digital experience existed to support strategic wholesale partners.
No unified digital experience existed to support strategic wholesale partners.
what we discovered.
{ opportunities }
Buyers needed a clear, visual overview of seasonal collections in one place.
Buyers needed a clear, visual overview of seasonal collections in one place.
Visual comparison and filtering enabled more confident purchasing decisions.
Visual comparison and filtering enabled more confident purchasing decisions.
Digital tooling could reduce reliance on physical showrooms and manual artefacts.
Digital tooling could reduce reliance on physical showrooms and manual artefacts.
A well-designed platform could directly support commercial performance.
A well-designed platform could directly support commercial performance.
how we designed.
{ process }
Discover
Worked closely with Rebel buyers and Nike wholesale teams to understand seasonal planning workflows, decision pressures, and information gaps.
Define
Mapped buyer journeys and key decision moments, focusing on clarity, speed, and confidence during range selection.
Ideate
Explored multiple interaction models for browsing, filtering, and comparing products at scale, aligned with wholesale buying behaviours.
Test
Designed and refined web-based prototypes to validate information hierarchy, navigation, and range comprehension.
Deliver
Finalised a scalable web application that supported seasonal planning, ordering, and internal alignment across teams.
how we designed.
{ process }
Discover
Worked closely with Rebel buyers and Nike wholesale teams to understand seasonal planning workflows, decision pressures, and information gaps.
Define
Mapped buyer journeys and key decision moments, focusing on clarity, speed, and confidence during range selection.
Ideate
Explored multiple interaction models for browsing, filtering, and comparing products at scale, aligned with wholesale buying behaviours.
Test
Designed and refined web-based prototypes to validate information hierarchy, navigation, and range comprehension.
Deliver
Finalised a scalable web application that supported seasonal planning, ordering, and internal alignment across teams.
what we built.
{ solution }
A web-based seasonal range planning and ordering tool designed specifically for enterprise retail buyers.
Clear visualisation of seasonal collections.
Efficient filtering and comparison of products.
Faster, more confident wholesale order commitment.
A web-based seasonal range planning and ordering tool designed specifically for enterprise retail buyers.
Clear visualisation of seasonal collections.
Efficient filtering and comparison of products.
Faster, more confident wholesale order commitment.
impact.
Streamlined wholesale planning and ordering workflows.
Improved speed and confidence in buyer decision-making.
Contributed to record-breaking sales results for Nike in Australia.
Streamlined wholesale planning and ordering workflows.
Improved speed and confidence in buyer decision-making.
Contributed to record-breaking sales results for Nike in Australia.
what it achieved.
{ impact }
+15%
YoY Sales uplift
~$6.5M
Annual orders supported
Improved speed and confidence in enterprise buying decisions.
Improved speed and confidence in enterprise buying decisions.
what others thought.
{ testimonials }
“The experience fundamentally changed how we reviewed and committed to seasonal ranges—everything was clearer, faster, and easier to compare.”
— Senior Buyer, Rebel Australia
keywords.
{ experience }
Enterprise UX, Wholesale Platforms, Product Strategy, Experience Architecture, Retail Technology, Web Applications, Stakeholder Collaboration, Commercial Enablement, Decision Support
more to explore.
INDUSTRY:
SPORTSWEAR
CLIENT:
NIKE
YEAR:
2019
EXPERIENCE:
STRATEGY & DESIGN
Nike × Rebel
{ digital enablement }
Empowering strategic retail partners to plan and commit with confidence.