JMC

JMC

JMC

INDUSTRY:

RETAIL TECH (SPORTSWEAR)

CLIENT:

NIKE

YEAR:

2018

EXPERIENCE:

UX DESIGN

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Nike x Rebel

overview.

While at Nike, I worked closely with Rebel Australia, Nike’s largest strategic retail partner in the region. I designed a web-based seasonal range planning and ordering application that enabled Rebel’s buyers to view, select, and commit to Nike’s latest collections with greater clarity and speed. This work streamlined wholesale processes and directly contributed to record-breaking sales results for Nike in Australia.

situation.
situation.

Nike’s seasonal product drops were complex, involving thousands of SKUs across categories. Rebel’s buying teams struggled with static spreadsheets, PDF line plans, and time-consuming showroom visits. This lack of a digital-first tool made assortment planning less efficient and left opportunities on the table.

Nike’s seasonal product drops were complex, involving thousands of SKUs across categories. Rebel’s buying teams struggled with static spreadsheets, PDF line plans, and time-consuming showroom visits. This lack of a digital-first tool made assortment planning less efficient and left opportunities on the table.

goals.

  • Create a centralised web platform where Rebel buyers could explore Nike’s seasonal ranges.

  • Enable faster, more informed ordering decisions through interactive visuals and data overlays.

  • Strengthen Nike’s strategic partnership with Rebel by providing tools that directly impacted sales outcomes.

  • Create a centralised web platform where Rebel buyers could explore Nike’s seasonal ranges.

  • Enable faster, more informed ordering decisions through interactive visuals and data overlays.

  • Strengthen Nike’s strategic partnership with Rebel by providing tools that directly impacted sales outcomes.

process.

  1. Stakeholder Collaboration – engaged Nike sales, merchandising, and Rebel buying teams to uncover pain points in the seasonal planning process.

  2. Journey Mapping – mapped the end-to-end buying cycle, highlighting bottlenecks in SKU visibility and decision-making.

  3. Design – created interactive flows where buyers could filter ranges, compare colourways, and see projected sales potential.

  4. Iteration & Feedback – refined UI through sessions with Rebel buyers to ensure usability and alignment with merchandising needs.

  5. Rollout – worked with Nike’s internal tech team to implement the tool ahead of key seasonal launches.

  1. Stakeholder Collaboration – engaged Nike sales, merchandising, and Rebel buying teams to uncover pain points in the seasonal planning process.

  2. Journey Mapping – mapped the end-to-end buying cycle, highlighting bottlenecks in SKU visibility and decision-making.

  3. Design – created interactive flows where buyers could filter ranges, compare colourways, and see projected sales potential.

  4. Iteration & Feedback – refined UI through sessions with Rebel buyers to ensure usability and alignment with merchandising needs.

  5. Rollout – worked with Nike’s internal tech team to implement the tool ahead of key seasonal launches.

solution.

A web application that allowed Rebel buyers to:

  • Browse Nike’s seasonal collections with visual-first navigation (categories, footwear, apparel, accessories).

  • Apply filters (sport, price point, gender, trend) to refine selections.

  • See assortment recommendations based on historic sales data.

  • Build and finalise seasonal orders directly in the platform, reducing reliance on spreadsheets and manual reconciliation.

impact.

2 x

Partner of the Year
Rebel Australia

+23%

YOY growth FY18
UX-design x Sales

+18%

YOY growth FY19
UX-design x Sales

reflection.

A web application that allowed Rebel buyers to:

  • Browse Nike’s seasonal collections with visual-first navigation (categories, footwear, apparel, accessories).

  • Apply filters (sport, price point, gender, trend) to refine selections.

  • See assortment recommendations based on historic sales data.

  • Build and finalise seasonal orders directly in the platform, reducing reliance on spreadsheets and manual reconciliation.

more to explore.

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