JMC

JMC

JMC

INDUSTRY:

FINTECH

CLIENT:

ANZ PLUS BANK

YEAR:

2024

EXPERIENCE:

PRODUCT DESIGN

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Web Explore

overview.

Web Explore was ANZ Plus’ first major web application, designed to help customers research and prepare for their home loan journey outside of the mobile app. As the lead Experience Designer, I steered the end-to-end design process, collaborating with product, engineering, and business stakeholders. The result was a responsive, conversion-focused tool that has already generated over 26,000 prospects and valued 13,000+ properties within 6-months from launch.

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situation.
situation.

ANZ Plus had been exclusively mobile-first, leaving potential home loan customers with a limited understanding of the Home Loan product. Customers lacked a unified place to explore options, calculate borrowing power, and gain confidence before applying.

Our challenge: design a digital tool that worked for all archetypes, building trust and clarity without adding complexity.

ANZ Plus had been exclusively mobile-first, leaving potential home loan customers with a limited understanding of the Home Loan product. Customers lacked a unified place to explore options, calculate borrowing power, and gain confidence before applying.

Our challenge: design a digital tool that worked for all archetypes, building trust and clarity without adding complexity.

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goals.

  • Create a seamless web experience aligned with ANZ Plus’ native design language.

  • Provide customers with clarity and confidence early in their home-buying journey.

  • Establish a scalable foundation for future ANZ Plus web applications.

  • Create a seamless web experience aligned with ANZ Plus’ native design language.

  • Provide customers with clarity and confidence early in their home-buying journey.

  • Establish a scalable foundation for future ANZ Plus web applications.

process.

Discovery & Research – mapped the customer journey, identified pain points, and prioritised key flows (property search, affordability, borrowing).

  • Information Architecture – structured navigation to reflect natural customer tasks.

  • Design & Iteration – wireframes → hi-fi prototypes in Figma; multiple feedback loops with product owners and engineers.

  • Testing – validated navigation clarity, content comprehension, and responsive breakpoints.

  • Delivery – worked closely with engineers to ensure accessibility and design fidelity.

Research showed three key triggers for refinance: short-term needs, acquisition, and long-term goals. Customers used calculators to filter options, but often dropped out due to information overload.

The opportunity: provide quick value early, while progressively guiding users to make informed decisions.

Discovery & Research – mapped the customer journey, identified pain points, and prioritised key flows (property search, affordability, borrowing).

  • Information Architecture – structured navigation to reflect natural customer tasks.

  • Design & Iteration – wireframes → hi-fi prototypes in Figma; multiple feedback loops with product owners and engineers.

  • Testing – validated navigation clarity, content comprehension, and responsive breakpoints.

  • Delivery – worked closely with engineers to ensure accessibility and design fidelity.

Research showed three key triggers for refinance: short-term needs, acquisition, and long-term goals. Customers used calculators to filter options, but often dropped out due to information overload.

The opportunity: provide quick value early, while progressively guiding users to make informed decisions.

solution.

The concept is grounded on Quick Value. By asking for small but meaningful inputs (address, property value, loan type), we delivered instant value while increasing customer investment. This balance of low friction early and higher friction later kept customers engaged and more likely to complete the journey.

The result is a polished, modular web application where customers can:

  • Understand the property's bank valuation.

  • Estimate repayments.

  • Explore home loan options seamlessly across desktop and mobile.

impact.

2 x

Partner of the Year
Rebel Australia

+23%

YOY growth FY18
UX-design x Sales

+18%

YOY growth FY19
UX-design x Sales

reflection.

The concept is grounded on Quick Value. By asking for small but meaningful inputs (address, property value, loan type), we delivered instant value while increasing customer investment. This balance of low friction early and higher friction later kept customers engaged and more likely to complete the journey.

The result is a polished, modular web application where customers can:

  • Understand the property's bank valuation.

  • Estimate repayments.

  • Explore home loan options seamlessly across desktop and mobile.

testimonial.

Jason demonstrates exceptional diligence in his work, ensuring that every detail is considered and aligned with the broader goals of the project. His ability to collaborate effectively with both product and development teammates fosters a seamless workflow.

Brian Burke

Engineering Manager

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