INDUSTRY:
FINTECH
CLIENT:
ANZ PLUS BANK
YEAR:
2024
EXPERIENCE:
PRODUCT DESIGN
Empowering customers to explore home loans before downloading the App.
Product Strategy
Cross-Platform UX
Design Systems
Experience Architecture
Delivery Leadership
starting with why.
To enable web visitors to explore and understand home loans with greater clarity and confidence, before downloading the ANZ Plus App.
Web Explore was ANZ Plus’s first major web experience. It helped customers research borrowing power, property value, and loan options before applying. The project established the foundations of a cross-platform design system that now underpins all future ANZ Plus web applications.
Low conversion (~1.8%) — prospects couldn’t explore loan options outside of the app.
No repayments calculator on web.
The web design system was adapted from iOS but not refined.
Needed a seamless bridge from marketing pages to in-app.
what we discovered.
Customers wanted a simple, self-guided way to explore borrowing power.
Plain language and transparency built confidence and trust.
A consistent design language across web and app reduced friction.
Lightweight, responsive design improved pre-app engagement.
how we designed.
Discover
Analysed existing customer insights, competitor patterns, and marketing site data. Mapped friction points and value themes, then validated them through a follow-up survey to ensure breadth and accuracy.
Define
Translated findings into user journeys and decision flows, prioritising clarity, confidence, and simple navigation for early home-loan exploration.
Ideate
Sketched flow concepts and aligned design architecture with engineering. Shared concepts in cross-platform forums to maintain a unified design language.
Test
Built responsive Figma prototypes and ran iterative usability sessions to validate content, layout, and accessibility across devices.
Deliver
Partnered closely with developers to ensure fidelity, responsiveness, and scalability. Collaborated with the enablement team to evolve the new ‘Web Core’ design system.
what we built.
A modular, responsive web platform that lets customers explore borrowing potential, property valuations, and loan options with ease.
Simple navigation built around customer intent.
Smart property valuation and borrowing tools.
Seamless cross-device continuity with the ANZ Plus app, using React.
impact.
26K+ prospects and 13K+ property valuations in six months
“It just feels consistent — like I’m still in the same place whether I’m on the website or in the app. It makes me trust it more.”
what it achieved.
{ impact }
26K+
home-loan prospects generated
13K+
property valuations completed
what we learned.
{ reflection }
what worked.
Early collaboration between design, engineering, and product kept delivery aligned and efficient.
The modular design system scaled smoothly, enabling quick updates and future web expansion.
Consistency between web and app increased user confidence and reduced cognitive friction.
what didn't.
We underestimated the effort to retrofit native components for the web, slowing early development.
Legal sign-off on content came late in the process, requiring post-launch refinements.
The executive team’s expectations around conversion impact needed clearer definition up front.
what others thought.
{ testimonials }
“Jason has a rare ability to translate complex problems into clean, usable experiences while collaborating seamlessly with engineering to deliver exceptional outcomes.”
Brian Burke – Principal Engineer
“Jason played a pivotal role in delivering ANZ Plus’s first major web experience, collaborating seamlessly across mobile, web, and product teams to create a clear, scalable solution.”
Arunas Silinis – Product Owner
keywords.
{ taxonomy }
Product Strategy, Experience Architecture, UX Design, Design Systems, Responsive Web, Accessibility, Prototyping, Interaction Design, Information Architecture, Human-Centered Design, Stakeholder Collaboration, Research Synthesis, Cross-Platform UX, Product Discovery, ANZ Plus
